Behind the Trend : FENDI Courts Millennials With Launch of New FF Capsule Collection
If you have been on Instagram lately then I’m sure you have noticed the sudden overwhelming occurrence of the Fendi brand.
Famous for the FF logo, Fendi is mixing their iconic imagery with a street style vibe called the FF Capsule Collection. This collection has a wide range of categories from monogrammed outerwear and sets to accessories and shoes featuring a new logo redesigned for social media!
By making their logos feel relevant to younger audiences FENDI hopes to bring a whole new wave and appreciation for the brand so many have loved and adored for generations.
Celebrities such as Kylie Jenner, Jhene Aiko, and Nicki Minaj have been spotted rocking the brand from head-to-toe all of a sudden, and the designs seem to have a newer and fresher feel.
Most recently, celebs created buzz at last night’s Fendi #ffreloadedlaunch party at Lost Rivers, located on Leake Street in the heart of London’s street art scene.
Here we see Jhene Aiko in a matching set, while beau Big Sean is sporting one of Fendi’s outerwear pieces. His trench coat is lined with the FF Logo on the collar.
https://www.instagram.com/p/Bhf1aUZlJ0w/?taken-by=jheneaiko
Newly minted Fendi CEO Serge Brunschwig has been working hard over the past two years to keep the momentum going by paying close attention to driving digital growth, as well as appealing to consumers both new and old.
A lot of other luxury brands have had success in rebranding their style to cater to this new Social Media-driven generation too. Gucci and Balenciaga, for example, have completely revamped their styles. Let’s face it, millennials are calling the shots right now and if this makes designers step their game up I’m here for it!
All this buzz has definitely made me want to get my hands on some pieces.
The FF Capsule Collection is exclusive until it is made available on Fendi.com and select boutiques on May 14.
Are you excited to see what Fendi has done with their new collection? What are some of your favorite luxury brands? Let us know below!~ Kami