Learn from industry leaders how journalists and publicists work together to tell the news from the following highlights from the 2020 Virtual Fashion & Beauty PR Summit on Saturday (May 2). ⁣

Multimedia Entertainment Journalist Lauren “Bobby Pen” Williams shares best practices for pitching journalists, what makes a pitch newsworthy, and how to best maintain relationships with the media using social media and beyond. ⁣
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Moderated by Anje Collins, founder of Women in PR and panelists include Paula Ngon, publicist at People Magazine / US Weekly; Lindsay Smolan, CEO of Smolan Public Relations; and Amy Brownstien, CEO of PR Studio USA.⁣