SXSW, which means South by Southwest, takes place in Austin, TX every Spring. It is best known for its annual “conference and festivals that celebrate the convergence of the interactive, film, and music industries.

So naturally, lifestyle and marketing brand Urban Fetes hosted its 4th annual Industry Panel and showcase featuring performances by Trae Da Truth, Skippa Da Flippa, The Boy Illinois, Bre-Z and surprise appearances by Slim Jxmmi of Rae SRemmurd, Dutchess (Black Ink Crew), aka Chakra Zulu, and many more. If you were there, then you know it was LIT, and if you weren’t there, then you wished you were! Here’s why.

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#SlimJxmmi of @raesremmurd popped up on the @urbanfetes #SXSW industry panel to share some gems to #PutYourselfOnPodcast 😎 Coverage powered by @dctop20 x @the_credit_university You already got the keys

A post shared by Bobby Pen • Media Mogul (@bobbypen) on Mar 17, 2018 at 12:11pm PDT

Urban Fetes is dedicated to bringing today’s hottest music, fashion, sports and art to the generation of millennial’s with creative and compelling events. Their 2018 industry panel definitely brought the star power.

CORNELIO AUSTIN (Manager for BJ The Chicago Kid)

BRIAHNA GATLIN (CEO at Swank Publishing)

HEADKRACK (Artist/Media Personality at Rickey Smiley Morning Show)

SHANELL (Artist at Young Money)

TREY THE CHOKLIT JOK (Brand Manager at Townsquare Media)

DREA O (Media Personality at REVOLT)

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@flippahavin and my Radio One sista @dutchessofink showing love to the #PutYourselfOnPodcast at @urbanfetes #SXSW Industry showcase 🤙🏽

A post shared by Bobby Pen • Media Mogul (@bobbypen) on Mar 17, 2018 at 5:44pm PDT

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@theboyillinois is going straight to the top according to @forbes 🚀 Got an exclusive #putyourselfonpodcast freestyle while here at the @urbanfetes #SXSW industry panel & showcase 📸: @roxanne_roxanne_

A post shared by Bobby Pen • Media Mogul (@bobbypen) on Mar 17, 2018 at 5:35pm PDT

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@shanellyoungmoney & @jackthriller checked into the #putyourselfonpodcast at the @urbanfetes industry panel and Showcase

A post shared by Bobby Pen • Media Mogul (@bobbypen) on Mar 17, 2018 at 2:55pm PDT

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✊🏾 Yesterday’s Panel was a major success. S/o to the panelists for offering so much valuable insight on the industry. [@dreaoeverywhere @treydacj @cornelio_austin @briahna31 @shanellyoungmoney @princessdigital @therealmikameans @headkrack] #urbanfetes #ufsxsw #austin #hiphop #rnb #tx #sxsw2018 #atx #grandhustle #abn #revolt

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Watch Shanell YoungMoney’s come-up story as she’s evolved over several roles in the entertainment industry and what she learned from her time with Lil’ Wayne and Birdman.

Also, Urban Fetes has numerous events coming up this year. Follow them on IG @urbanfetes to stay updated. You can also check out their Eventbrite page for more info and tickets.