Media, Content Creation & Marketing

How Content Drives Media and Marketing

Bio

Lauren “Bobby Pen” Williams is a rising force in media. Over the past decade, Bobby Pen has established space in print, digital and broadcast media serving as Radio One Digital Content Manager and producing local and nationally syndicated radio shows on Hot 97, WBLS and WLIB in New York City. Currently, Bobby Pen is a freelance reporter for P. Diddy’s cable network REVOLT, theGrio, and HELLOBEAUTIFUL as well as a brand coach and public relations consultant.

In January 2021, she launched her signature online course Put Yourself On Academy, teaching students how to build their own credible and profitable media brands.

Bobby Pen made a name for herself as the founding editor of the award-winning Lifestyle & Entertainment website TheBobbyPen.com, which has been documenting Black American lifestyle contributions to entertainment, business, and culture since 2010.

With more than 40 national television appearances on TMZ, ESSENCE, BBC NEWS, and ABC 20/20, Bobby Pen has become a go-to culture commentator. She has conducted more than 500 in-the-field interviews with entertainers, athletes, business moguls and political figures like Angela Bassett, Snoop Dogg, Carmen Electra, Diddy, Cardi B, NBA Legend Dirk Nowitzki, Kirk Franklin, and CNN reporter Don Lemon. TheBobbyPen.com’s exclusive content has been sourced by Washington Post, The Source, Baller Alert and earned more than 10 million views on The Shade Room.

Bobby Pen has earned recognition from her community, having been named D.C.’s Top 30 Under 30 Young Professionals, Titan Arts Awards’ Blogger of the Year 2015, Deluxe Magazine’s “30 St. Louis Women to Know” and was awarded the Houston’s Mayor Arts Alliance Relief Fund Grant in 2020.


Lauren "Bobby Pen" Williams Hosting Reel

Work Samples

bobby pen hostingbobby pen writing portfoliobobby pen photo and video portfolio
bobby-pen-logobobby pen branded and promotional content creator portfolio