Advertising is expensive and is honestly becoming less effective. Therefore, CONTENT MARKETING is the way to go.

Here are 3 reasons why you should use content to grow your business:

• It allows you to connect with your audience.

• It builds trust and establishes a relationship with your audience.

• Gives you authority in your field.

Here are eight actionable steps you can take to establish a winning content marketing strategy:

Pick a Niche

Selecting a niche is a good place to start when creating your content marketing strategy. For example, my niche is media and marketing.

To pick a niche, you can follow these two steps:

• First, pick a target audience.

• Second, choose a subgroup within that target audience that has an unresolved problem

Selecting a niche helps you to stand out among other similar businesses. You are essentially specializing in your zone of genius so you’re able to offer content that is of great value to your clients.

Choosing your niche will also help you to determine whether you’ll present your content in a very professional or less professional manner.

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