How To Use Content Marketing To Grow Your Business
Produce and deliver content
You’ve done all the background work. Now it’s time to produce content that your audience will love you for.
Before putting together any of your information, do some research to figure out how you can add value and enhance the content that’s already available to your audience.
You can also do Q&A’s on your social media and setup polls to get information on what your audience wants to know.
Based on the information you’ve already gathered, you may choose to produce content in the form of: how-to articles or videos, interviews or infographics.
Some are more popular than others but there are many content types for you to choose from.
Based on the delivery channel(s) you decided on earlier in the content marketing strategy process, deliver your content to your audience.