[amazon_textlink asin=’B00P9DNK5A’ text=’Dove’s’ template=’ProductLink’ store=’bobbypen-20′ marketplace=’US’ link_id=’3cd3b0f3-01b3-11e8-95fa-3764e186fe82′] brand mission is centered around encouraging women to love themselves just the way they are. Through skincare ads featuring “everyday women,” the brand has obviously seen success not only in sales but making a cultural impact toward more self-love. The body image campaign has done so well that they have now tapped into the curly girl’s obsession with her hair in this new ad for [amazon_textlink asin=’B015P0VN14′ text=’Dove Hair’ template=’ProductLink’ store=’bobbypen-20′ marketplace=’US’ link_id=’fda8773a-01b3-11e8-9a13-470b5ed344f6′]. 

Studies show only four in 10 curly girls like their hair, so Dove has set out to dispel those feelings. In a new almost 3-minute long commercial, Dove talks to young girls ranging both in age and race, about their natural kinks, coils, curls, and waves.

Half of the video is of girls age 5 – 11 sharing their disdain for their natural hair texture preferring straighter looks. The second half sends the girls to a surprise party of older women who look just like them singing and praising their similarly curled hair.

Watching the emotional responses of the young girls will touch you in a special place. You can’t ignore the strong triumphant tone of the piece and the final declaration of the song and commercial, “I’m perfect this way.”

Check out the video and let me know what you think.

Are you feeling the Dove Hair: Love Your Curls campaign? Why or why not?