Meet Founder of Amarra Beauty Products, Tiffany Cartwright

January 12, 2021By Bobby PenBeauty, Business

Meet Tiffany Cartwright from Detroit, MI who is the founder of Amarra Beauty Products

About Your Hustle

Business / Project Name

Amarra Beauty Products

How did you get started, and how did you get to where you are today?

Tiffany Cartwright began her criminal justice career as a former Assistant Attorney General and former Administrative Law Judge for the State of Michigan. However she was laid off due to budget cuts in 2012. She returned to the bench in 2015 but was again, released in 2016. “I went from University of Michigan Law School, Assistant Attorney General and Administrative Law Judge to unemployed, no health insurance, no money, and a bridge card. I lost everything!” says Cartwright. From there Tiffany was determined not to give up. She often created her own body scrubs to treat her daughter’s eczema. Tiffany even gifted her homemade creations to family, friends and neighbors close by. Due to her unemployment she decided to take matters into her own hands with the development of her own line of body scrubs. Her determination birthed the beauty line of Amarra Beauty Products and the launch of her G.L.A.M. body scrubs. “This is truly a dream come true!” says Cartwright. At an annual initiative targeting products made in the U.S. Tiffany successfully pitched her products at a 2018 Walmart Open Call. Mixed with all natural ingredients, these products have now graced select shelves at Walmart stores across the country. “When my buyer said yes, I literally cried. They had no idea what I went through just to get there,” Cartwright shares. Tiffany Cartwright is also a certified minority and women owned small business. Ms. Cartwright has also authored three books that are currently available on Amazon. She has also produced the first of its kind, gospel workout video: “Praisercize Total Gospel Workout”. In addition to being a Judge, beauty mogul and author; she is also the very proud mother of two amazing children: Taylor and Evan.

Challenges and Obstacles

Has it been a smooth road? If not, what were some of your struggles along the way?

About Your Product / Service

What do you do? What are you most proud of? What sets you apart?

From there Tiffany was determined not to give up. She often created her own body scrubs to treat her daughter’s eczema. Tiffany even gifted her homemade creations to family, friends and neighbors close by. Due to her unemployment she decided to take matters into her own hands with the development of her own line of body scrubs. Her determination birthed the beauty line of Amarra Beauty Products and the launch of her G.L.A.M. body scrubs. “This is truly a dream come true!” says Cartwright. At an annual initiative targeting products made in the U.S. Tiffany successfully pitched her products at a 2018 Walmart Open Call. Mixed with all natural ingredients, these products have now graced select shelves at Walmart stores across the country. “When my buyer said yes, I literally cried. They had no idea what I went through just to get there,” Cartwright shares. My goal is to continue retailing even more of my G.L.A.M. product line at Walmart everywhere.